Thursday, October 16, 2008

She's Friggin' Six!!!

As we all know, I am not a fan of cheerleading. I am a fan of McKenna, however, so when she asked me to sign her up for Pop Warner cheerleading, I obliged.

PROBLEM 1: Cheer: "We're gonna' pick up the pace, so put your foot on the gas, cause we're gonna' kick you in the _____." (rhymes with gas).

Yes, I have a problem with teaching that to 6-year olds, and yes, I said something to the commisioner of the Pop Warner league. Her response: "Oh, the Rockets are doing that? They're not supposed to do it this year. It's for next year." Right, teaching that to 7-year olds is much better...

PROBLEM 2: One of the football coaches is a complete asshole. He yells in the kids' faces at point blank range. Oh, did I mention that the kids are 6 years old? Recently, he was yelling at his son for not paying attention to what he was saying. He then took a swing at the boy as if to kick him, but the kid ran away (Dad ran a few steps after him, but realized it probably wasn't a good idea to do in public). You should know that I'm not sitting by and doing nothing about it. I just need to calm down before I talk to the president of league. As long as Pop Warner accepts the behaviors of that man, they will never get a dime out of me and I will make sure everyone I talk to knows what type of organization Washington Rock Pop Warner is.

PROBLEM 3: McKenna got her cheerleading pics taken. We decided to order just her picture with her on the cover of a magazine (a pretend magazine). The article titles were "Interview with McKenna Moore", "Name Her Moves", "Find Out How She Does It" and "#1 Squad in the State". Very cute. I then read the last title: "Check Out Page 41! Hot! Hot! Hot!" Now, I'm sure there are those of you out there that don't see this as a problem (my guess is that you're a man...). This, however, is a blatant sexualization of girls. Why not something like, "Learn Her Workout Habits" or "Check Out Her Reading List"? I know, some of you are thinking what a prude I've become and have possibly laughed out loud when reading the previous sentence. My question to you would be why is it funny to you? Why do you think I might be unrealistic? Just because "it's everywhere" doesn't mean we have to just stand by and let it be. I called the photography studio and asked for that particular headline to be removed. "Why? What does it say?" When I informed them of their own product and what was written on the magazine cover, the response was, "Really? That's odd? It is obviously referring to her.* Can we get you something else?"

This desensitization to how we treat young girls angers me to no end!!! After a brief verbal kick in the ass to the WOMAN on the other end of the phone, she finally said, "You know, you're right. Maybe we should order a new template." I doubt that will happen.

I think I'm going to start a campaign to call for an end to this type of marketing. Maybe there's already an organization out there. I'll have to check into it and post it on the site. Meanwhile, I look forward to receiving a free 8x10 of McKenna without her being referred to as "Hot! Hot! Hot!"

* Rob, I told you so ;-)

3 comments:

Unknown said...

Shelley, you are in no way a prude. Teaching young children a cheer with the word ass is inappropriate and it is appalling that anyone would have to explain that to an adult in charge of leading children! I must be a huge prude myself because I also don't think it would be an appropriate cheer for adults to say when children may be in their company. It is a sign of laziness on the part of the leaders to develop or find more age-appropriate cheers. Oh, and the story of the coach...it is shameful. The community is lucky that you have the courage to speak up about these things. Others probably agree with you but are too afraid to "rock the boat". Good luck. I hope you are successful in addressing all these issues.

wonderturtle said...

Sing it, sister! The fact that adults DON'T see this as a problem is exactly the problem. People need to have it brought to their attention. McKenna is lucky to have you as a mom.

Anonymous said...

I've been extremely frustrated myself over the 'pornification' of childhood and just know that you are not alone. This is a big deal.

sleepyjer linked your post today on my Savvy Extreme Idealist blog post with similar frustrations

Here are a couple people who are working to fight some of these issues:

Campaign for Commercial-free Childhood

related:
So Sexy So Soon (I just ordered this book but haven't read yet)

some posts on my blog about these issues